Chicago booked a report variety of resort rooms final weekend as Taylor Swift performed three Eras Tour live shows within the metropolis.
A median of 44,383 resort rooms have been occupied every night time on Friday and Saturday within the metropolis, an all-time excessive, in response to Select Chicago, the town’s advertising and marketing group. Occupancy charges hit 96.8% on common as followers flocked from different elements of the US to attend one of many singer’s three live shows in Chicago. Guests have been additionally on the town for the American Society of Scientific Oncology’s annual assembly.
“Taylor Swift’s sold-out live shows, layered on high of considered one of our largest annual conventions, mixed to grow to be probably the most profitable weekend for Chicago accommodations in current historical past,” Michael Jacobson, president of the Illinois Lodge and Lodging Affiliation, mentioned in an emailed assertion. These numbers come as “indeniable proof of the significance of main occasions and conventions to the town’s financial system.”
Outsize demand for Taylor Swift tickets has helped increase native economies throughout the nation. Two Las Vegas live shows introduced tourism again to pre-Covid ranges in March, and cities from Atlanta to Boston have additionally seen a spike in resort and restaurant bookings after they welcomed the Eras Tour.
Followers have spent greater than $1,300 on common in classes together with tickets, journey and clothes in an effort to attend the tour, in response to a brand new survey from analysis firm QuestionPro. The agency estimates that if concert-goers proceed spending at this charge, the Eras Tour may generate $4.6 billion in shopper spending within the US alone.
The frenzy helps Swift e-book between $11 million and $12 million in ticket gross sales per live performance, Bloomberg Information reported, noting she’s making greater than $10 million per occasion.